Publication Details
Abstract
Corporate social responsibility (CSR) initiatives are advocated in order to affect stakeholders’ perception of corporate reputation. The study examined the contribution of corporate social responsibility to reputation. The study examined three dimensions of Corporate Social Responsibility (CSR) which are Environmental Responsibilities (EnR), Economic Responsibilities (EcR) and Philanthropic Responsibilities (PhR) and two measures of Reputation (REP) which includes Product and Services (PS) and Financial Performance (FP). The study noted that Corporate reputation among employees can play a big role in attracting and retaining talent. This ability to attract and keep talent is a crucial advantage in a knowledge-based economy, as enterprises with a good reputation will be better able to recruit and retain people. Companies that provide money to cash-strapped environmental groups feel that "the endorsement of activists will go a long way toward enhancing their brand among environmentally conscious consumers." An increase in a company's economic duties leads in a high favorable reputation as well as an increase in demand for its shares, causing economists to become more interested in those companies.Many good organizational effects, such as general reputation, firmattractiveness to potential workers, favorable business assessments and product impressions from consumers, and partial buffering from scandal revelations, are influenced by corporate philanthropy reputation. The study recommends that organizations should invest in corporate social responsibilities because it would build better and lasting relationship with their host communities, the government and other stakeholders
Keywords
Corporate social
REPUTATION
orporate reputation